The art and mechanics of search engine optimization (SEO) concerns what are called on-page and off-page SEO factors, and doing this will hopefully give you a high position within the search engines for your market keywords. You want to get results in your IM business with SEO, so we’ll let you discover a couple important areas you’ll need to use in your own SEO marketing.

One factor that plays a major role in SEO is how you use anchor text. Anchor text, in case you’re unaware, is simply the written text used in a link. With backlinks, try to use appropriate anchor text such as your site’s primary keyword phrase. Ok, let’s say… just as an example, you have a site that is optimized for “electric dogs,” so when you’re getting backlinks you want those links to have anchor text: electric dogs. It’s doubtful that you won’t find too many people interested to buy a product called, Click Here, even though if you use that in any anchor text the search engines will think that is what your site is all about. Then, when they do visit your site and discover what it’s all about – it won’t be about ‘Click Here,” and you’ll get slapped with penalty points. No matter what the situation is, always be sure you use the anchor text that is relevant to your site topic.


High quality content is something that will set you apart from all the rest, and the search engines will like it, as well. The best content is unique, original, well researched, solves some kind of problem, or just informs people about something.


The more quality content you have on your site, the higher value you will have in the eyes of the search engines. Never blatantly copy other people’s work because you’ll only be asking for problems with infringement, etc.


A huge part of SEO is the correct usage of your keywords throughout your website. The correct positioning of your keywords will absolutely help you to rank not only higher, but faster as well. So what you’ll do is use your keywords within ALT tags for images, domain name, and in your link anchor text. So all of that is just good, solid on-page SEO practices, but the search engines will also be able to correctly place, or categorize, your site. If you desire to rank highly in the search engines, then you have to accept that SEO is the only way to achieve that. So remember to avoid using Flash, and be sure you use the proper long-tail phrases properly choosed, of course. You’ll gain more trust and confidence from your visitors and the search engines, too.

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